Working Student – Social Media & Community Management (m/w/d)

About the role

Do you understand how good Instagram and TikTok content is made?

If you enjoy creating reels, discovering trends and communicating with people, we would like to meet you.

Foodnova is a consumer brand house in Frankfurt, developing and scaling brands in Health & Wellbeing, including PregniVital, NovaNature and Everwoman.

Our systematic social-media work is still at an early stage. We want to build our Instagram and TikTok presence from the ground up and are looking for student support with ideas, creativity and an appetite for making things happen.

Your mission

Help make our brands visible on Instagram and TikTok and build active communities.

After onboarding, you can own small, defined areas of work as well as support the team. From the outset, help shape our content and how we build our social-media activities.

Your responsibilities

Instagram, TikTok & content

• Help create reels and TikTok videos.
• Edit short videos and prepare social content.
• Research relevant trends and content ideas.
• Develop captions and simple social graphics.
• Prepare posts and schedule publication.
• Maintain our content calendar.
• Help establish recurring content formats.

Community management

• Help manage our Instagram and TikTok communities.
• Answer comments and straightforward messages using agreed guidance.
• Collect common customer questions.
• Monitor reviews and customer feedback.
• Share relevant topics with the team.

Creators & influencers

• Research suitable UGC creators and influencers.
• Maintain creator lists.
• Support outreach and communication.
• Coordinate product samples and content deliveries.
• Document publications and results.

What you bring

• Current enrolment at a university or other higher education institution.
• A good feel for Instagram and TikTok.
• Very good German for captions and community communication.
• Reliability and an independent approach.
• Creativity and motivation to implement your own content ideas.
• Willingness to produce videos and other content yourself.

Helpful experience

• Studies in marketing, media, communications, business or a related subject.
• Your own social-media projects.
• CapCut, Canva or comparable tools.
• Initial UGC or influencer marketing experience.
• An interest in consumer brands, e-commerce or Health & Wellbeing.

Why Foodnova?

Work directly on real consumer brands and gain insight into social media, e-commerce and brand building.

Develop ideas, create content and see how customers respond. Be involved from the beginning and take ownership of defined tasks after onboarding.

We value small teams, short decision paths and opportunities to take responsibility early. The working-student role supports, rather than replaces, the full-time Social Media & Community Manager.

Small teams. Big ambitions.

Working arrangements

• 15–20 hours per week.
• Flexible scheduling agreed around your studies.
• Pay depending on experience and skills.

Interested?

Send a brief application. We particularly welcome examples of videos, reels, social accounts or other creative projects you have worked on.

Role details

Location

Frankfurt am Main

Hours

Working student, 15–20 hours per week

Reporting to: Social Media & Community Manager; initially Head of Growth or management